1. Social Media Strategy Development

• Audience analysis and persona creation

• Platform selection and optimization

• Campaign planning and goal setting

Content Creation and Management

• Social media post creation (images, videos, infographics)

• Caption writing and hashtag strategy

• Content calendars and scheduling

Influencer Marketing

• Influencer identification and outreach

• Collaboration and sponsorship management

• Influencer content monitoring and reporting

Community Management

• Responding to comments, messages, and mentions

• Engaging with followers to build relationships

• Crisis management and handling negative feedback

Analytics and Reporting

• Social media performance metrics (engagement, reach, impressions)

• Campaign ROI analysis

• Monthly or weekly reporting with actionable insights

Media Relations Integration

• Amplifying PR campaigns on social media

• Sharing press releases and company updates

• Building relationships with journalists and bloggers via social platforms

Brand Reputation Management

• Monitoring brand mentions and sentiment analysis

• Addressing misinformation or negative coverage

• Maintaining a consistent brand voice

Social Media News Distribution

• Sharing news updates, product launches, and events

• Leveraging trending topics for timely content

• Promoting press releases via social platforms

Video and Live Content Production

• Creating engaging video content (tutorials, product demos, behind-the-scenes)

• Hosting live streams, Q&A sessions, or virtual events

• Editing and optimizing videos for platform-specific requirements

SEO and Social Integration

• Optimizing social profiles for search engines

• Driving website traffic through social media

• Cross-platform content optimization

Specialized Campaigns

• Viral marketing strategies

• Cause-driven campaigns and partnerships

• Seasonal promotions and themed content